All the big retailers are doing it

As a consumer you should double-check and compare prices on each and every item against competing stores and what you are willing to pay for each item at the register versus the price posted in the store aisle.

With all due respect, Walmart is probably the least likely suspect for shoppers who feel they aren't getting their money's worth on sale items. So, read this as a hit piece from competing retailers.

Walmart shopper alleges sale price racket in stores — claiming video proves it: ‘We be getting scammed’

Eagle-eyed shoppers are side-eyeing the multinational retailer amid viral claims it’s sneakily jacking up the costs of “clearance” items.

New York PostAsia Grace

Marking up the cost of inventory that has already been marked down is prohibited under U.S. GAAP.

The income to the store from unrealized price gains of inventory doesn't have a good accepted explanation.

"Clearance" merchandise has already been marked down in inventory as damaged, outdated or unsaleable at the usual price. Marking it back up after it has been marked down is a violation of generally accepted accounting principles.